Our Story

A lifelong hat aficionado, our founder has always had a hard time finding hats that fit in the style he likes and noticed that most people seemed to have the same issue. They make clothes and shoes in different sizes, why not hats?

He also wanted to express his love for the cities he's lived in but not necessarily their sports teams (go Lions) and realized the only option for non-sports related city hats were from airport gift shops with generic designs.

Four years of research on head sizes, identifying the best domestic manufacturers and convincing them to make something out of the ordinary in limited quantities, countless iterations of prototypes until perfecting the fits, and enlisting an incredibly talented artist to create original, city inspired designs later, we've created the perfect hat to represent your city.

We've started with our home, New York City, and will expand to other major cities next so subscribe to our emails and follow us on Instagram to be the first to know when your city is next.

OBLIO FOREVER